👕 2016 Spring Collection – Jordan Merch Promo

Role: Director • Cinematographer • Editor

The 2016 Spring Collection was more than just a merch drop — it was a creative expression of identity for our young adult community. Shot across the city of San Diego, this lifestyle video featured real people from the ministry wearing our new seasonal apparel, showcasing both the look and the heart behind the brand.

I directed, filmed, and edited the project, blending street-style visuals with upbeat energy to reflect the culture of young adults living out their faith in the city.